IAS-DepCom, Manila Bulletin hold voters educ forum

Far Eastern University (FEU), through its Institute of Arts and Sciences (IAS) Department of Communication (DepCom), reinforced its commitment to promoting voter education among the youth through “iTama ang Pagpili: Halalan 2025,” a voter awareness forum streamed live on the official Facebook page of the department.  

The event, held in partnership with Manila Bulletin’s “Matalinong Boto” campaign, was attended by students from FEU High School and DepCom, along with faculty members.  

Diego Jose Abad, dean of IAS, opened the program by highlighting the shared values between FEU and its media partner.  

“When they presented to us the ‘Matalinong Boto’ campaign, without a doubt, we accepted immediately the collaboration because we have the same thrust. As their goals suggest: peaceful elections, respectful discourse, and adherence to facts,” said Abad.  

In her talk, Assoc. Prof. Liana Barro outlined the political landscape in the Philippines, emphasizing the importance of youth participation, as young voters make up 30 percent of the electorate. Barro noted that the current system often makes it difficult for less privileged candidates to run due to the high cost of campaigns.  

“It is undeniable that elections in the country are a popularity contest,” said Barro, citing that many influencers or former celebrities are running for government positions.  

Barro also discussed the political realities of elections, such as the dominance of political dynasties and the infamous “guns, goons, and gold” that influence campaign strategies. She elaborated on common tactics employed by politicians, including creating relatability with voters, promising what may not be feasible, and “piggybacking” on the achievements of others.  

“Politicians also use media visibility, including appearances on shows, and agenda-setting through social media,” she explained, adding that the rise of troll farms plays a significant role in controlling narratives.  

To guide students in making informed decisions, Barro outlined essential qualities to look for in candidates. For executive positions, she advised voters to seek leaders with solid governance principles, good managerial skills, a track record of good decision-making, and a strong grasp of relevant issues. For legislative candidates, Barro recommended individuals who are familiar with law-making processes, national and local concerns, and who have a consultative approach to leadership.  

“Choose the right person to represent your concerns,” she urged, stressing that people who run for office should be motivated to serve, not to be served.  

Meanwhile, Cecilia Colmenares, executive editor of Manila Bulletin, followed with a powerful reminder to students of the everyday struggles that stem from public policies.  

“What are your complaints about? Do you have to worry about nothing?” Colmenares pointed out that many students, like those in attendance, may have to wake up early and spend hours commuting to school. “Our government has something to do with the situation you’re in right now, so your vote is important.”  

Colmenares stressed that voting is an investment in the future, advising students to educate themselves about the candidates in their areas.  

“From now to May 12, get to know the people who are running in your areas and who you should vote for,” she said. She pointed out that voters should not only consider the platforms but also ask themselves: “Can these people help solve our national problems?”  

Addressing the issue of media influence, Colmenares highlighted the importance of relying on credible sources and the dangers of echo chambers in social media.  

“You are getting the news that you want because the algorithm gives you what you want,” she said, warning that platforms like TikTok prioritize entertainment over factual reporting. She advised the audience to seek news from multiple sources and warned against accepting information without scrutiny.  

“Articles go through three editors before getting posted, unlike in TikTok, where content is designed to entertain, not inform,” she said.  

Colmenares elaborated on the three pillars of the “Matalinong Boto” campaign: peaceful elections, respectful discourse, and facts. She described peaceful elections not only in terms of physical violence but also in the pressure to vote a certain way.  

“Not just in the form of actual violence like killing, but even being forced to elect someone you don’t want to elect and being threatened if you don’t,” she said. Colmenares also touched on the growing threat of black operations leading up to the elections, saying that “black ops often work three weeks before the elections,” making it harder for candidates to recover from smear campaigns.  

“Evaluate all information you get about candidates as the election date comes nearer,” she said, emphasizing the need to focus on candidates’ platforms and accomplishments rather than distractions.  

After the talk, attendees took the Matalinong Boto Pledge, committing to uphold truth, democracy, and support free and fair elections led by the IAS dean.  

During the open forum, both speakers encouraged students to engage in respectful political discussions with their families.  

“You can reason without being rude,” Barro said. “Hopefully we won’t have to convince them to vote for a person, but hopefully, we can convince them to at least think,” added Colmenares.